A Proven Process
Based on industry best practices and my twenty years of experience in business, I have developed a process to guide each client successfully towards their desired future state. This three step process enables us to work together towards creating your ideal brand.
Step 1 | Brand Strategy
Everything starts with the right plan. I will partner with you to co-create a plan that helps you stand out from your competition, targets the right audience, clarifies your communication, unifies your organization, and helps you attract top talent.
Step 2 | Brand Identity
Your Brand Identity includes your Visual Identity System and your Brand Personality. Designing a Visual Identity System is a comprehensive process that helps you communicate the essence of your brand across all Brand Touchpoints. It takes your logo, your typography, your palette, your voice, your mission and vision, and brings them to life to create a compelling brand story.
Step 3 | Brand Touchpoints
After you have your Brand Strategy and Brand Identity in place, it's time to create the promotional tools you'll need to attract, engage, and retain more customers. I design a wide variety of collateral for print and digital applications.
à la carte Services
Is it possible to skip some of these steps and do a stand alone project? Yes, as long as you already have your Brand Strategy or Brand Identity System established. Contact me for more information.
Why Start With Brand Strategy?
For the past twenty years, I've been in a variety of businesses and studying how they grow. I have found that the best brands have an easier time attracting customers in a crowded marketplace. It's a battle between companies like Best Buy and "Joe's Electronics".
Why is that? I believe the primary reason for this is that the Internet has radically changed the distribution model for goods and services. Tools became available that empowered small businesses and entrepreneurs, but that simultaneously created a lot more competition. Therefore, the businesses that have compelling brands tend to have an easier time being remembered.
The truth is, there are a LOT of things you can do to attract customers, but it takes experience, knowledge, and judgment to know where to start. Without the right strategy, it's really easy to waste money.
Enhancing your brand happens one step at a time, and the process of branding involves developing a comprehensive action plan that will achieve your organization's objectives. A clear brand strategy touches all aspects of a business and speaks to customer needs, emotions, and your competitors. Your brand is WHO you are, WHAT you do, WHY you do it, and who you do it FOR. It’s your promise to your customers. It represents what customers expect your company to deliver.
The Benefits of Brand Strategy:
- Saves you enormous amounts of TIME by getting the answers you need now and avoiding mistakes.
- Makes you more MONEY a lot faster by guiding you to the right priorities.
- Provides a FRESH PERSPECTIVE on the challenges you're facing so you can discover the real issue.
- Empowers you to put your ideas into ACTION by helping you clarify your thoughts.
- Maximizes your PRODUCTIVITY by channeling your efforts in the right direction.
One of the things that stifles growth the most in a crowded marketplace is an unclear brand. To help you get more customers, I provide one-on-one consulting in the areas of branding, sales, marketing, management, leadership, and customer experience. Every situation is different, and I tailor my solutions to your individual problems. However, I follow the same 4-step process every time.
Brand Strategy Session Process
- We will discuss the current state of your business and your objectives.
- We will look at your activities and the results you’ve achieved.
- We will establish clear goals based on the opportunities we find.
- Lastly, I will provide you with actionable solutions to help you improve results.
What Happens Next?
After we have a clear strategy in place, it's time to begin designing your Brand Identity. Once your Brand Identity is established, we can produce the Brand Touchpoints you need to execute your strategy. On the next page, you'll see examples of what I've designed for my clients.